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The author of this book begins by telling us that he had been compiling business case studies for several years when, in 1998, his professor at Colombia Business School planted the idea that he might write a book.
After coming across a translation of The 36 Stratagems he asked himself whether this ancient Chinese text could play a role in today's business world. Then, after analysing almost 300 of the case studies he had been compiling through the lens of this ancient text, he concluded that these stratagems are both relevant today and are powerful tools for competing and winning the complex game of business.
Krippendorff explains that he invariably finds the most interesting business stories to be those of companies that beat their competition with innovative approaches, many times with fewer resources.
The 36 Stratagems is a text that offers, Krippendorff claims, new perspectives about how to influence, gain and maintain advantage over our competitors. In the authors own words "it expands our imagination, thereby allowing us to generate consistently creative options and strategies ... strategies more important than ever in today's information-driven society with its increasingly fluid boundaries of competition brought about by, among other factors, lower communication costs and accelerated technology developments".
Product Details
* Hardcover: 304 pages
* Publisher: Texere; 1 edition (November 24, 2003)
* Language: English
* ISBN-10: 1587991683